Optimization Starts With Outcomes
Outcomes – it’s what we all want and the reason for why we do anything. More freedom, personal fulfillment, and money – everything you do in business and in life is to get more of these three things.
I’ve taken 20+ years of helping businesses make more and spend less and have built resources for you to learn systems thinking and apply tools and mental models to help you make your business more effective, efficient, and productive. Learn more about how I’ve helped other businesses just like yours.
Here are a few highlights from Amazon reviews.
“For the price of this book you would be crazy not to buy it, as you will be revisiting the activities throughout your whole career.” – Elizabeth
“This book is an absolute gold mine of real, actionable advice given by someone who really is at the top of his game.” – Mr. P
“An extremely useful and well-written book with practical steps to apply to your business.” – Laura V
Optimize With Brian
How I Help Your Business
Scale Your Business
If you're thinking about or trying to grow your business, I can help make sure you do it effectively and efficiently.
Implement Technology
If you're trying to implement technology in your business, I can help you save time and money by doing it the right way.
Manage People
If you're trying to hire or manage people, I can help you ensure you're hiring the right people at the right time.
Latest Articles From Brian


How to Interview Potential Employees or Contractors – A Systems Thinking Approach
Hiring people is one of the most important things you’ll do as a business owner or team leader. Do it well and you’ll reap the benefits for years to come. Do it poorly and you’ll be paying the price of extra stress, long weekends, and lots of frustration. Interviewing is a key part to hiring,


How to Hire Employees and Others Into Your Business
Hey, everyone. It’s Brian back again. I’m covering people systems today. More specifically, I’m covering the first phase of the people resource lifecycle in your business which is hiring. I’m not just talking about full-time hires to your business. I talked a little bit about this last week. I want to touch on it again


Hiring and Managing People in your Business
Hey everybody. This is Brian, back again with another topic to help you optimize your business to get better outcomes. I’m super excited about the topic this week and what I’ll cover the next few weeks which will tie into it. It’s one of my favorite aspects of business. This week’s topic is people management.